Your Privacy Matters to Us
At Equine Exchange LLC, we take your privacy seriously. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what choices you have. We’ve written it in plain language so you can understand exactly how your data is handled — no legal jargon required.
This policy applies to our Shopify-powered website and all related online services. It also applies regardless of how you found us — whether you came directly to our site, discovered us through a search engine, social media, or an AI-powered platform such as ChatGPT, Microsoft Copilot, or Google AI.
By using our website or making a purchase, you agree to the practices described in this Privacy Policy.
1. Information We Collect
A. Information You Give Us Directly
When you browse, shop, or sign up on our site, you may provide us with:
• Name, email address, shipping and billing address
• Phone number
• Payment information (processed securely by our payment processor — we do not store full card numbers)
• SMS / text message consent and preferences
• Information submitted through sign-up forms, popup offers, or promotional opt-ins
• Reviews, feedback, or messages you send to us
B. Information Collected Automatically
When you visit our site, we and our third-party partners automatically collect certain technical and behavioral data, including:
• IP address and general location
• Browser type, device type, and operating system
• Pages viewed, time spent on site, and links clicked
• Referring website or source (e.g., which search or ad brought you to us)
• Cookies, pixels, and similar tracking technologies (see Section 4 for details)
C. Information From Third-Party Platforms
We may receive information about you from third-party platforms and services, including:
• Ad platforms (Meta, Google) that provide audience data or match information when you interact with our ads
• Review or loyalty apps connected to our store, if you participate in those programs
• AI-powered platforms (such as ChatGPT or Microsoft Copilot) through which customers may discover and interact with our brand — though we do not directly control what data those platforms collect or share
2. How We Use Your Information
We use the information we collect to:
• Process and fulfill your orders — including sharing your name and address with shipping carriers to deliver your purchase.
• Send transactional communications — order confirmations, shipping updates, and other service-related messages.
• Send marketing emails — promotions, new arrivals, and exclusive offers (you can unsubscribe at any time).
• Send SMS / text marketing messages — only to customers who have explicitly opted in. You can opt out at any time by replying STOP.
• Personalize your shopping experience — including AI-powered product recommendations based on your browsing and purchase history.
• Segment our customer base — to send more relevant communications based on purchase history, preferences, or engagement.
• Run targeted and retargeting advertising — so our ads can reach you on platforms like Facebook, Instagram, and Google after you’ve visited our site.
• Analyze and improve our site and business — using analytics tools to understand how customers use our site and how to improve it.
• Prevent fraud and protect security — to detect and prevent fraudulent transactions or misuse of our services.
3. How We Share Your Information
We do not sell your personal information. We share your data only with trusted partners who help us run our business, and only for the purposes described below.
Service Providers
We share your information with third-party service providers who perform functions on our behalf, including:
• Shopify — our ecommerce platform, which processes orders, payments, and stores your data on our behalf
• Shipping carriers (UPS, FedEx, USPS, and others) — to deliver your orders
• Payment processors — to securely handle your payment transactions
• Email marketing platform (e.g., Klaviyo) — to send you marketing and transactional emails
• SMS marketing platform — to send text messages to customers who have opted in
• Review app (e.g., Yotpo, Okendo, or Judge.me) — to collect and display customer reviews
• Loyalty / rewards program provider — to manage points, referrals, or rewards
Advertising and Analytics Partners
To show you relevant ads and measure performance, we share certain data with:
• Meta (Facebook/Instagram) — via the Meta Pixel and other tools, to run and optimize ads and enable retargeting
• Google — via Google Ads and Google Analytics, for ad targeting, conversion tracking, and site analytics
AI-Powered Tools
We use AI-powered product recommendation tools on our site. These tools may process your browsing and purchase behavior to suggest relevant products. The data shared with these tools is used only for personalization purposes on our site and is not sold.
Legal Requirements
We may disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Equine Exchange LLC, our customers, or others.
Business Transfers
If Equine Exchange LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our site if such a change occurs.
4. Cookies and Tracking Technologies
We use cookies, pixels, and similar tracking technologies on our site. These tools help us understand how our site is used, improve your experience, and serve relevant advertising.
Types of Tracking We Use
• Essential cookies — required for our site to function (e.g., keeping items in your cart, maintaining your session).
• Analytics cookies — used by Google Analytics to track how visitors use our site so we can improve it.
• Marketing pixels — the Meta Pixel (Facebook/Instagram) and Google Ads tags track conversions and enable us to show retargeted ads to past visitors on other platforms.
• Personalization cookies — used to remember your preferences and enable AI-powered product recommendations.
Your Cookie Choices
Most browsers allow you to control cookies through their settings. You can also opt out of targeted advertising through the following:
• Meta Ad Preferences: facebook.com/adpreferences
• Google Ad Settings: adssettings.google.com
• Digital Advertising Alliance Opt-Out: optout.aboutads.info
Please note that opting out of targeted ads does not mean you will no longer see ads — it means the ads you see will be less tailored to your interests.
5. SMS Marketing
If you have opted in to receive SMS messages from us, we will send you promotional texts, alerts, and other marketing communications. Message frequency may vary.
Standard message and data rates may apply. To opt out at any time, simply reply STOP to any text message we send. For help, reply HELP or contact us at customerservice@equineexchangestore.com.
We will never sell or share your phone number or SMS consent data with third parties for their own marketing purposes.
6. AI-Powered Features and Third-Party Platforms
AI Product Recommendations
Our site uses an AI-powered recommendation engine to suggest products based on your browsing behavior, purchase history, and preferences. This tool processes your on-site activity to personalize your shopping experience. Data used for recommendations is not sold or shared for external marketing purposes.
Third-Party AI Channels
You may discover or interact with Equine Exchange LLC through AI-powered platforms such as ChatGPT (OpenAI), Microsoft Copilot, Google AI, or similar tools. Please note:
• Equine Exchange LLC does not control the privacy practices of these third-party platforms. Any data you share directly with those platforms is subject to their own privacy policies.
• If you visit our site as a result of an AI platform referral, we may collect standard website traffic data as described in Section 1B, but we do not receive personal data from those platforms unless you interact with our site directly.
• For accurate product and pricing information, always refer to our website. AI platforms may generate descriptions or recommendations that are outdated or inaccurate.
7. How Long We Keep Your Information
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including fulfilling orders, maintaining customer accounts, complying with legal obligations, resolving disputes, and enforcing our agreements.
If you request deletion of your account or personal data, we will honor that request subject to any legal obligations that require us to retain certain records (such as financial transaction records).
8. Data Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our store is powered by Shopify, which maintains industry-standard security practices including SSL encryption.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. If you have reason to believe your interaction with us is no longer secure, please contact us immediately.
9. Your Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information. We honor these rights for all our customers, regardless of location.
You have the right to:
• Access your personal information that we hold
• Correct inaccurate or incomplete information
• Delete your personal information (subject to legal retention requirements)
• Opt out of marketing emails by clicking “Unsubscribe” in any email
• Opt out of SMS marketing by replying STOP to any text message
• Opt out of targeted advertising through platform-level settings (see Section 4)
To exercise any of these rights, please contact us at:
• Email: customerservice@equineexchangestore.com
• Phone: (610) 469-0111
We will respond to your request within a reasonable timeframe and in accordance with applicable law.
California Residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete it, the right to opt out of its “sale” (as defined by California law), and the right not to be discriminated against for exercising these rights.
We do not sell personal information as that term is defined under the CCPA. However, sharing data with advertising platforms like Meta and Google for targeted advertising may constitute a “sale” or “sharing” under California law. You may opt out of this at any time using the links provided in Section 4.
To submit a CCPA request, please contact us using the information in this section.
10. Children’s Privacy
Our Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete it promptly. If you believe a child has provided us with personal information, please contact us.
11. International Data Transfers
Equine Exchange LLC is based in the United States. If you are accessing our site from outside the U.S., please be aware that your information may be transferred to, stored, and processed in the United States. By using our Site, you consent to this transfer.
Some of our third-party service providers (such as Klaviyo, Meta, and Google) may also process data in countries outside the U.S. We work only with reputable providers who have appropriate data protection measures in place.
12. Third-Party Links and Platforms
Our site may contain links to third-party websites or services. This Privacy Policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the privacy practices or content of third-party websites.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this