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About Us

About Equine Exchange

Your local tack shop — run by horse people who actually ride.

Equine Exchange is a full-service tack shop and consignment store in Pottstown, PA, serving English and Western riders across Chester, Montgomery, and Berks counties since 2008. We’re built for the horse community — backyard riders, working professionals who spend more on their horses than themselves, kids working their way up through the show ring, and everyone who just happens to feel most at home in the barn.

How we got here

In 2008, Michelle was working at a local tack store that was dabbling in consignment. When the owner decided to shut the consignment side down, a lot of loyal customers were left without a good place to turn. So Michelle opened her own shop — a small equestrian consignment store with additional essentials people needed. Almost twenty years later, we’ve grown into a full-service tack shop carrying great brands riders trust, plus one of the biggest consignment operations in the county.

Who you’ll meet

Nearly everyone on our team rides and shows — so when you walk in asking about a bit, a show coat, or whether those breeches are going to hold up through a full season, you’re talking to someone who’s been in your boots.

  • Michelle (owner) — rides for pleasure, runs the shop
  • Brooke (store manager) — hunters
  • Fay (media / assistant manager) — eventing, driving, and breeds Shetland ponies
  • Debbie (consignment manager) — longtime horsewoman, runs consignment with a system that actually works
  • Cheryl (shipping & receiving) — dressage, and loves a long hack through the countryside
  • Quinn (sales floor) — hunters, driving
  • Eliana — hunter/jumper
  • Liz — dressage
  • Diana — dressage, some hunters
  • Susan — fox hunting

Most of us are certified helmet fitters through Charles Owens, and a lot of us grew up showing in the hunters and hunt seat equitation ring — so if you’re outfitting a kid for their first show or yourself for a rated division, you’re in good hands.

What we do

We’re a full-service shop — not just a place to grab a halter and leave.

  • Helmet fitting — Charles Owens certified
  • Show outfit fitting — coats, breeches, boots, kids to adults
  • Bit rental — try before you buy, because nobody should drop $200 on a bit they’ll hate in a week
  • Embroidery & custom — barn names, license plates, fun custom pieces
  • Blanket cleaning — through a partner service that does a fabulous job
  • Consignment — quality used tack and apparel, especially helpful for growing kids

Giving back

The horse community has shown up for us for almost twenty years, and we try to return the favor. We support local food drives, donate to area horse rescues, and partner with horse shows and equestrian organizations across the region. One sock drive in the store ended up collecting more than 1,200 pairs of socks from customers and friends — that kind of thing happens here because the people who walk through our door are good ones.

We’re proud to support French Creek Equestrian Association, Oley Valley Combined Training Association, The Farmer’s Union, Sebastian Therapeutic Riding Program, Camp Sankanac Riding Program, and Ryerss Farm for Aged Equines.

Why we do it this way

We’re not here to get rich. We’re here because the horse community deserves a shop that fits real people and real horses — where the margins are reasonable, the used gear is genuinely good, and the advice comes from someone who’s actually ridden in it. If you love your horse and the barn is your happy place, this is your shop.

Come by. We’ll help you find what you need — and we’ll probably want to hear about your horse while we do.

Michelle

In Michelle’s spare time, she is the VP of French Creek Equestrian Association, which focuses on education for horsemanship/riding, shows and dressage. She is also very active in local clinics, seeing the value of community-building through education. 

Brooke

Brooke is our store manager and you've probably met her if you've shopped with us before. She rides pleasure in her spare time.

Deb

Deb used to steeplechase and foxhunt. Now, she uses those experiences to help recommend the perfect tack and riding gear.

Cheryl

Cheryl's pride and joy is her sweet Fresian.

Fay

Fay serves as our Social Media and Website Manager, but
she’s also often seen fitting helmets and tall boots. She has a passion for fitting kids with the perfect show outfits Outside of
work, Fay trains with her OTTB Maisie, and breeds Shetland Ponies.

Quinn

Quinn is one of our incredible sales associates. She dabbles in quite a few riding disciplines, including hunter/jumper, western ranch riding, and trail obstacle. While she doesn't have a favorite breed, she loves a good Draft Cross. She also loves writing. Pictured, she's with her (at the time, 3 year old) filly, Parker!

Diana

Diana brings years of experience to the horse community. Her sense of humor and great attitude is such an asset. Seen here with her "old man" Greyco

Susan

Susan and her beloved Quarter Horse RIO.